Timeline: 10 days
Team: Eva Zadnicek and Suelen Ziegler
Team: Eva Zadnicek and Suelen Ziegler
The Daily Health Conference - a non-profit organisation, is looking to launch a desireable digital product for a wellnes niche target to increase its reach and inspire its shrinking customer base. Design concept during 2023 Ironhack UX-UI Design bootcamp.
To approach the problem we conducted a survey and collected responses from 50 moms.
The problem:
Postanatal mothers are a neglected wellness target. The health system seems to focus a lot of attention on pregnant mothers and the babies wellbeing. However, postnatal moms can feel left alone with all their new duties and need some time for self care too.
We conducted user interviews with 5 new moms
Minimum viable product
At the bare minimum, the app should be a safe space where mothers can chat with each other and share experiences online or find people to meet up with in real life. It should also show some content with helpful tips for the post partum period. Our measurement of success isn´t objective health data but the mothers perceived increase in wellbeing when enganging in our community or self care advise. We want to respect the users privacy and make it up to them how much they want to share with others
Planned features for the app
User interface Design
Animated prototype
Userflow 1: Creating an account, defining a profile and setting targets
Userflow 1: Creating an account, defining a profile and setting targets